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Target fixation occurs when excessive focus on an object causes the operator of a vehicle to collide with the object. The term was first used during World War II to describe fighter pilots who flew into the very targets they were strafing. Today, it’s a big problem for motorcyclists because their machines are sensitive to subtle body movements that cause them to steer in the same direction as their gaze. Target fixation can also happen to motorists. Here are two ways this commonly occurs: Target Fixation Caused By “Rubbernecking” If a.