Target fixation is a motorcycle 101 concept that riders learn about when getting their license. Although the problem is easy enough to understand, its solution is easier said than done. Target fixation is the human tendency to “home into” the very thing you wish to avoid. The term was coined during World War 2, when pilots sometimes flew into the targets they were strafing. The problem still exists among pilots today. Operators of highly responsive vehicles, such as aircraft and motorcycles, are especially prone to this problem. The key to.